The search engine experience is changing. What was once a pathway from A to B for consumer intent is now becoming a destination in its own right. Consumers now demand more from the digital platforms they engage with, and so results pages are evolving from a list of blue links to rich experiences. Added to the increasing diversity of native advertising options, the digital landscape is changing. Uncover the latest trends and feature developments from Microsoft Advertising with International Product Marketing Lead, James Murray.
16:30 – 17:00 Uhr
James Murray, International Product Marketing Lead