Smarketer and Google Shopping
As holds true for AdWords ads, a targeted and effective strategy is also crucial when creating Product Listing Ads (PLAs). Optimizing your product feeds is part of the comprehensive marketing service that Smarketer offers. Moreover, to achieve lasting success, we’ll keep a vigilant eye on your Google ads and make an ongoing effort to develop your advertising strategy.
To submit your products to Google Shopping, you need a Merchant Center account that is linked with your Google AdWords account. This is where you make available product details such as a photo, price and your dealer name for the PLAs. The PLA conversion rate is higher than that of standard AdWords ads consisting of pure text. To make sure your product appears at the front line, Google Shopping doesn’t use keywords; instead, it uses information from the Merchant Center’s product feed, which includes the product name, price, a photo and a product description.
Smarketer will professionalize your Google AdWords account. Thus, in addition to using pure text adverts, we can help you sell your goods by also using PLAs. We help you to link your AdWords account with the Merchant Center and support you in optimizing your data feed. Moreover, we will permanently monitor the performance of your ads and perfect your Google AdWords strategy. Count on us to always be available with guidance for your marketing campaign.
Contact us! We always have an open ear for your concerns and questions about Google Shopping and Google AdWords.