Smarketer categorizes and analyses User activity on your website so that we can create customized advertising for visitors to your website. Remarketing is an outstanding possibility for setting up and running more specifically targeted marketing campaigns. But remarketing also serves to re-engage Users who already know your site.
Smarketer will create suitable remarketing ads for you. We analyze your User activity and compile User categories from this information to generate perfectly customized advertising. Remarketing allows you to even more concretely tailor your Google AdWords campaigns to both existing and potential customers. Google AdWords creates a code snippet for you that you can add to all your online shop pages. This so-called ‚remarketing tag‘ enables you to determine which page is accessed most and by which Users. Via stored cookie IDs, AdWords is in the position to show user-specific ads on other websites. A successful remarketing strategy that wants to re-engage a User and stir their interest – but without being perceived as irritating spam – requires a sure instinct. Smarketer’s expertise and long-standing experience will help you coax potential buyers back to your online shop, thus increasing the chances of finalizing a sale.