ZAPF Garagen: 38% More Leads with Performance Max & Search

ZAPF Garagen, a leading manufacturer of prefabricated concrete garages, faced the challenge of generating high-quality leads in an increasingly competitive market. Demand for customized garage solutions remained strong, but shifting user behavior and growing competition made it more difficult to reach potential customers effectively. At the same time, ZAPF needed to maintain its strict quality standards for lead generation and minimize wasted ad spend. The challenge was to increase visibility among relevant target groups, create new touchpoints, and improve budget efficiency — without compromising on lead quality.

To meet these rising demands, ZAPF Garagen implemented a combination of Google Search and Performance Max campaigns. Performance Max enabled targeted use of first-party data and cross-channel delivery across Google’s platforms, reaching relevant users throughout their customer journey. Search campaigns were set up with a broad range of keywords and precise targeting to engage users with clear purchase intent.

Partnering with Smarketer: Smarketer provided in-depth analysis and optimized campaign structures, maximizing both reach and lead quality. The result: a 38% increase in leads, a 4% reduction in cost per acquisition, and a 16% higher clickthrough rate. This strategy proved scalable and future-proof, with ongoing optimization and new growth opportunities continuously explored.